INSTITUTO EUROPEO DI DESIGN
PAULA CHACARTEGUI HORRACH
Is sex a sport? Kama is a collection of jewellery that enhances sex as a physical activity, which is vital for people's health and wellbeing. The series is made up of five pieces for five levels of intensity according to their use by a couple. Composed of glass and silicone and bereft of technology, the Kama pieces are aesthetic and functional. The project claims the importance of sex in the lives of human beings and commits to going beyond our everyday lives in the bedroom. In short, as a social and moral factor, Kama reconnects people analogically to the inextinguishable, adaptable and primordial human instinct to love.